Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Cat videos were always among the viral hits on the Internet, so it’s no surprise that big cats also drive people wild. Did you know you can upload a video to your Facebook cover photo ? Your marketing director didn’t.

Strategy 100

Strategy Tampa San Diego Marketing 100

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

LMS 266

LMS Member Engagement Education Revenue 266

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 78

Content Revenue How To Social Media 78

Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Update Content Frequently.

How To 159

How To Library Video Social Media 159

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Email marketing is one of the most effective digital marketing channels available. Short, multipurpose videos.

Content 134

Content Social Media Newsletter Video 134

GrowthZone

APRIL 23, 2020

RingCentral : Free video conferencing for non-profits. Google : Free premium version of workplace video chat tool. Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021). Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021).

Resources 158

Resources Software Video Class 158

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Twitter, online video, email, and many other platforms are all vying for your attention.

Technology 100

Technology Marketing Software System 100

Associations Now

AUGUST 23, 2023

In addition, 80 percent said that upskilling would help them stand out in the job market. YouTube has a wealth of videos in different fields and topics for employees at any career level. Jessup also recommends inexpensive webinars, videos, and training courses through LinkedIn Learning and Ted Talks.

Strategy 93

Strategy Library Recruiting Recruitment 93

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

Higher Logic

SEPTEMBER 21, 2017

Imagery, especially video, is a necessity. Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. From courses to professional tips, how-tos to behind-the-scenes tours, be creative in your approach to video.

Social Media 189

Social Media Software Video Content 189

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). He says you can’t hope your way out of “these perilous and unforgiving situations.” More info/register. 1 CMP credit. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Higher Logic

MARCH 19, 2020

I’d recommend looking for a tool like Zoom or GoToMeeting where attendees can see all the speakers on video. Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Ask the speakers to share additional resources in the resource library that complement their presentation.

Tips 316

Tips Library Revenue Software 316

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

Higher Logic

NOVEMBER 30, 2017

At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails. Creating written, video, and social media content. Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well.

Team 174

Team Video Content Library 174

Disciple Media

DECEMBER 27, 2023

Coaches provide fresh, relevant content consistently, which might include video lessons, behind-the-scenes glimpses, or curated roundups of valuable information​​. Content library This approach offers access to a pre-existing library of content. Market your business Marketing your business is where the fun begins.

How To 36

How To Library FAQ Content 36

Wild Apricot

OCTOBER 12, 2009

TechSoup’s Digital Storytelling Challenge offers a chance for your photos and videos to win cool prizes for your organization, ranging from a Flip video camera to Adobe software. Non-profit Communications images Videos YouTube. Tags: Non-profit technology General non-profit interest nptech Marketing Web 2.0 read more ).

Library 150

Library Video Software Communications 150

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. They can browse discussion forums, requests, and blogs from members that help them understand the market and how member needs are changing.

How To 266

How To eBook Software Library 266

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Check out the midnight sun and aurora borealis, paddling down the Chena River, or dog mushing in these 360-view videos from Fairbanks, Alaska. Intriguing.

San Diego 259

San Diego Strategy Conference North Carolina 259

Spark Consulting

APRIL 19, 2013

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). The concept of the Maker Society.

Social Media 150

Social Media Library Innovation Washington 150

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

APRIL 20, 2016

Education will be better received and have more longevity than catchy marketing hooks or promotions. Standalone libraries. A library or resource center can be a haven of industry best practices and mentorship. Set up a separate “vendor resources” library for your partners to upload brochures, case studies, white papers and more.

Directory 120

Directory Library Case Study Resources 120

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. To succeed in digital markets,” he advises, “leaders must learn to think differently. Digital venues and options put an end to that peaceful era.

Technology 88

Technology Review Innovation Library 88

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

LMS 266

LMS Revenue Education Strategy 266

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. The content library allows you to package educational materials based on type or topic. Upload multimedia learning content. Issue automatic certificates.

Software 52

Software LMS Certificate Learning Management System 52

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. This series of 15-minute videos cover hot topics and issues related to 501c organization management.

Certificate 369

Certificate Revenue Conference North Carolina 369

Higher Logic

NOVEMBER 10, 2016

“They also shared best practices for how to market a new community to drive user adoption and participation, including sample welcome letters we could send to new members and how-to documentation that users could download. They can also watch a series of how-to videos that Bruffey created. A vital resource center.

Library 180

Library Maryland Project Software 180

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

San Diego Education Social Media Content 195

Higher Logic

APRIL 28, 2016

Online content and content marketing is so much more than just text on a page. Perks includes over 38 million user-uploaded images, 30 million designs, 2,000 video tutorials and 10,000 blog posts. Plus, there is a robust library of over 4,000 icons, images and fonts. More importantly, how do you get them to engage with it?

Tools 120

Tools Library Software Project 120

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. More info/register. *All Tue 2/14 at 1 p.m.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150